Guess has created handbags that ape the looks of designer bags for far less money for years but Gucci has had enough. Bloomberg reports that Gucci Group's U.S. unit is suing Guess? Inc. for trademark infringement. The companies both make ample use of the "g" logo and both do interlocking G pattens and embossed leather (or in Guess's case, vinyl).
Gucci's lawsuit claims that the knockoffs are no homage but are instead "part of a sophisticated and elaborate scheme to target Gucci, to create products that are similar in appearance to the most popular and best-known Gucci products." Gucci is seeking damages as well as a court order banning Guess from using the disputed designs and calling for surrender of all the existing bags in question.Copying has become commonplace in the fashion world especially when a lower-priced line imitates a more expensive brand. It becomes a question of just how similar the designs are and whether or not the lookalike handbags and wallets are damaging the Gucci brand.
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