Famous for its cutting edge fashion denim-wear and unforgettable advertising campaigns, GUESS by Marciano, will be introducing the GUESS GREEN program with offerings of organic cotton garments for men and women. Starting in April of 2008, the environmentally conscientious consumer can reduce their own Carbon Footprint through the power of shopping at GUESS stores.
In collaboration with the Environmental Media Association, GUESS by Marciano’s green garments will be labeled as “GUESS GREEN”. Organic cotton will be used in select men’s and women’s styles consisting of such garments as jeans, tee-shirts and tank tops. GUESS GREEN products will launch in April 2008 exclusively at select GUESS North American retail locations and at www.GUESS.com. Ten percent of the proceeds from the sale of GUESS GREEN denim will go towards the Environmental Media Association (EMA), which mobilizes the entertainment industry in a global effort to educate people about environmental issues and inspire them into action.
In collaboration with the Environmental Media Association, GUESS by Marciano’s green garments will be labeled as “GUESS GREEN”. Organic cotton will be used in select men’s and women’s styles consisting of such garments as jeans, tee-shirts and tank tops. GUESS GREEN products will launch in April 2008 exclusively at select GUESS North American retail locations and at www.GUESS.com. Ten percent of the proceeds from the sale of GUESS GREEN denim will go towards the Environmental Media Association (EMA), which mobilizes the entertainment industry in a global effort to educate people about environmental issues and inspire them into action.
GUESS by Marciano has long been an advocate and supporter of environmental issues. The EMA is thrilled that they’re taking this important step to incorporate these values into their wildly popular fashions,” states Debbie Levin, EMA President. “GUESS GREEN will offer the opportunity for their already loyal fan base to understand that green and fashion are not mutually exclusive and give the already environmentally conscious a fashionable alternative. We’re so proud to partner on this important direction.”
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