Guess is known as an all American apparel company with an International flair and style influence. It has been around for about 28 years and has it considered a modern, slightly up scaled brand that is considered slightly above average price wise.
Guess started out in the apparel market, specifically jeans in 1981 with a denim company located in California. Two brothers Maurice and Paul Marciano took on the dated and lack of fashion material denim and build a trusted brand to consumers of the 80’s. After the decline and stagnation of the brand in the 90’s due to increased competition, Guess revised and replenished the brand to include not only women’s apparel but baby and kids apparel, belts, eyewear, footwear, fragrance, body care, handbags, jewelry, leather, swimwear, and watches. Guess to me evoke feelings of reliability and quality when I come into contact with their brand. The essences that each brand of Guess evokes are prestige and success.
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