Wednesday, November 18, 2009

Some insight on Coach


"Classic American style" for 60 years, these words have defined the character and spirit of the Coach brand. Today more than ever, Coach embodies "classic American style" now across a broad and modern product offering of lifestyle accessories in a number of distinctive categories, styles and fabrications. As the brand has grown and evolved, so has the company: from manufacturing to marketing driven; and from a small family business based in a New York loft to a publicly traded company with worldwide sales of $600 million in fiscal 2001. At Coach, the brand is at the core of the company's vision and strategy. The values of the brand--customer satisfaction, integrity, innovation and collaboration--are the reasons Coach's people come to work each morning. The strength of the Coach brand is, ultimately, what makes Coach the company it is today.

1 comment:

  1. love the colors you used. the red really makes everything jump out! and coach's values are GREAT... defnitely why they are so successful.

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