Thursday, November 5, 2009

History of Coach


Coach has expanded their horizons over the last decade from just handbags and accessories, to watches, fragrances, footwear, and even furniture. The Coach Brand personality exhibits sophistication and excitement to their consumers. They attribute their unique combination of style to represent American attitude and design by using fine leather goods and custom fabrics and prints. The feelings this brand evokes are immaculate among Americans and hopefully to people across the world as they start a new campaign targeting Japanese consumers.

Coach was created in 1941 in the heart of what is known now as the fashion district by six artisans (craftsmen) who handcrafted genuine leather goods! Yes by hand....What group of talented people they had to be to hand stitch leather. According to Coach's website the last decade they have emerged as America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves, fragrance and fine jewelry.

Coach is available at over 900 department store locations in the United States, 167 international department stores, retail store and duty free shop locations in over 20 countries, 149 department store shop in shops, retail and factory store locations operated by Coach Japan, Inc. There are currently about 400 Coach stores in the United States and Canada, with more expected to open this year.

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