The retail stores were consumers can find the brand Guess is in moderate and luxury price department stores, along with their stand alone retail stores. Guess has approximately 157 retail stores in the United States, including full-priced stores, factory stores and 51 stores in Canada. Guess also has approximately 236 international stores. With Guess appearing in certain department stores it gives a brand image of being affordable but also luxury because it is price moderately above average in these stores. With its stand alone stores Guess is able to provide a level of service to certain consumers were they gain a certain level of customer service so a customer gain positive brand retention towards the brand, whenever they come into contact with that Guess wherever.